Canon
Canon EOS R6 Mark II
A 24MP full-frame mirrorless camera with 4K 60p video and in-body stabilisation.
$1,999
Retail price ·
Sony · Cameras
A 33MP full-frame hybrid camera with strong autofocus and 4K 60p video.
The a7 IV is a general-purpose full-frame body for stills and video. The body-only price is the honest starting point: a lens, a fast card and a spare battery are needed to use it. The 33MP sensor and 10fps burst suit events and portraits; 4K 60p is cropped.

Lead cost
$1,998
Retail price
Body-only price at B&H. A lens, card and spare battery are extra.
Costs
Each row is a separate observation in its own currency. We do not convert between currencies, because an exchange rate is not the price a local seller charges.
| Market | Cost | Basis | Seller | Observed | Source |
|---|---|---|---|---|---|
United States · United States 2026 · Verified | $1,998 Retail price Body-only price at B&H. A lens, card and spare battery are extra. | one-time | Not stated | B&H Photo Video |
Details
Last verified
Same category
Canon
A 24MP full-frame mirrorless camera with 4K 60p video and in-body stabilisation.
$1,999
Retail price ·
Fujifilm
A 40.2MP APS-C mirrorless camera with dial-led controls and seven-stop stabilisation.
$1,999.95
Retail price ·